The online dating service are said to be keen on becoming the Premier League club's sleeve sponsor - a new possibility for sides leading into the season.
The report added that the advertising space on the left sleeve - with the Premier League logo on the right - is being valued by the industry at 20 per cent of the main shirt sponsor.
Every little will help manager Jose Mourinho as he looks to craft a new dynasty of stars at Old Trafford, and United's £12 million talks could be the beginning of a blossoming relationship. The league decided against going with a title sponsor this year, following the expiration of a 13-year deal with British bank Barclays.
Manchester United is the most successful club in the English Premier League history with a huge fan base who call themselves as Red Devils.
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United, the world's richest club, already has all manner of sponsorships, from Chevrolet, whose logo runs across the front of the players' shirts, to Mister Potato, a Malaysian crisp company which uses United's brand to sell its produce in the far-east.
Manchester United will have Tinder up their sleeves.
Nine of the 20 PL teams now have a sleeve sponsor for the upcoming season and United are reportedly in discussions with Tinder about a $15.8 million per season deal. So much so, they are willing to pay £12 million a year for the privilege.
Tinder already have a deal in football, with Serie A giants Napoli.