Facebook launches YouTube competitor called Watch

YouTube app on digital devices

The You Tube video app is seen on various digital devices on 28 March 2017. Nur

In a bid to further its push into the world of original content, Facebook Inc (NASDAQ:FB) has unveiled a new tab called "Watch" that will be exclusively dedicated to video viewing.

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On the blog post, Facebook said that watch will be available on the users' mobile, desktop, and laptop. Unlike the Video tab that now resides on Facebook, Watch will be filled with episodes of shows that follow a theme or storyline, rather than just short cooking videos or viral clips.

Facebook had also unveiled a new TV app to enhance the video viewing experience.

In May this year, Facebook reportedly brought on board several content creators like ATTN, Vox Media, BuzzFeed and Group Nine Media (which target mostly millennials) to produce shows for its upcoming video service. Each episode features a new child, a new chef, and a new recipe.

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" Our goal is for Watch to be a platform for all creators and publishers to find an audience, build a community of passionate fans, and earn money for their work, " reads Facebook blog post.

The social media tycoon also features a total of 1.32 billion people on average who log onto Facebook daily active users (Facebook DAU) for June 2017, which represents a 17 percent increase year and 1.74 billion mobile active users (Mobile Facebook MAU) for December 2016 which is an increase of 21% year-over-year.

Per reports, some of the shows that will be available on Watch include Tastemade's Kitchen Little (cooking show for kids), National Geographic's "Safari Live", NASA's "Science @ NASA", Gabby Bernstein (motivational series), A&E's "Bae or Bail" (reality show).

The impending success of the Watch can ultimately become another way of income for Facebook; advertisements can be jacked up in the whole new platform and can potentially battle Google on the top spot of revenues in advertisements.

The feature will only be available to U.S. audience at first. While still available, this platform is geared more fore generic videos that users share on their News Feeds.

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