Walmart apologizes for 'truly horrible' back-to-school gun display

Piers Morgan Accuses Walmart of Selling Guns to Kids After Viral Photo

Walmart apologizes for back to school gun marketing

A photo showing an inappropriately placed sign that reads "Own the School Year Like a Hero" located directly above a glass case filled with guns went viral on social media Wednesday, Aug. 9, sparking outrage and backlash from concerned customers.

Though the tweet from @OMGItsBirdman was the one that got the most traction on Twitter (as of this writing, it has about 27,000 retweets and 52,000 likes), Walmart told the Washington Post it's still trying to find who posted the original photo.

"What's seen in this photograph would never be acceptable in our stores", a Wal-Mart spokesperson said in a statement.

Walmart officials are still investigating where the photo was taken.

Images of a shocking and distasteful Walmart product display, which showcased firearms in the store's back-to-school section, have prompted the company to offer an apology to customers.

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Walmart responded to some of the comments by calling the display "truly awful" and "horrible". "We're very sorry and checking into how this could have happened".

This is not the first time Walmart has run into trouble with marketing mishaps.

'People don't seem to honestly care, ' May noted.

Later, though, Walmart-which came under fired last month for selling a wig cap online that was described in racial terms-seemed not to know which store had displayed the sign. 'This was terrible and we removed the sign as soon as we found out'.

The retailer also drew fire past year before September 11 when a store in Panama City Beach, Florida used Coca-Cola products to build two towers signifying the World Trade Center.

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