IT scares its way to record breaking $117 million opening weekend

That number was the biggest opening day for a horror film and the best launch day for a Warner Bros. title this year. The movie has been on viewers' radars for a while now, with the teaser trailer breaking viewing records, but still blew away initial predictions of a $50 million opening weekend.

The clown of hell is a good index for the counters hollywood, after a been very poor which has seen the failures, or disappointments crossfade - Transformers 5: The Last Knight, Pirates of the Caribbean 5: The Revenge of Salazar, Valeriana and the City of a thousand planets, or The Dark Tower, another adaptation of Stephen King's it, which has cost 60 million and just exceed 100 million at the global box office.

Horror films often have lower budgets than other more CGI-dense blockbusters, so the return on investment has potential to be massive. We sincerely hope it makes up for the image at the top of this post.

It sees Andy Muschietti directing Bill Skarsgard (Hemlock Grove) as Pennywise alongside Jaeden Lieberher (St. Vincent), Finn Wolfhard (Stranger Things), Jack Dylan Grazer (Tales of Halloween), Wyatt Oleff (Guardians of the Galaxy), Chosen Jacobs (Cops and Robbers), Jeremy Ray Taylor (Alvin and the Chipmunks: The Road Chip), Owen Teague (Bloodline), Sophia Lillis (A Midsummer Night's Dream) and Nicholas Hamilton (Captain Fantastic).

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Without true competition, with the novelty Home Again with Reese Witherspoon in the face, or Hitman & Bodyguard, which continued its small way, It has, unsurprisingly, taken over the weekend. Homecoming has now earned well over US$800 million - its worldwide total will be $823 million after this weekend.

But while "It" is the most exciting new release of the weekend, it is not topping the worldwide box office charts. Warner Bros. hopes to release the sequel in the fall of 2019.

The success of "It" comes after a tumultuous and underperforming summer movie-going season that left the year-to-date box office down almost 7 percent from last year.

Paul Dergarabedian, senior media analyst at ComScore attributed the film's success to the "universality of the fear of clowns" which created an "event for fans who came out to be scared en masse in the communal environment of the movie theater". "That, along with the great ensemble cast of young actors and a movie that delivered on the promise of that marketing, made the film an astonishing over-performer". "Fortunately, there's a lot here in this story".

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