The hype and box office predictions for the new adaptation of Stephen King's beloved horror novel It were high well before the movie hit theaters, and the sneak preview screening numbers indicated that It was going to have a huge weekend. The film was made with a $35 million budget. Only Disney's "Beauty and the Beast" and Marvel's "Guardians of the Galaxy Vol. 2" did better in their first weekends. $7.2 million of "It's" domestic grosses are coming from 377 Imax screens. "The stars aligned on this, and we still have some room to grow for the weekend". Its gender breakdown is reportedly 51 percent female and 49 percent male. It is also the largest September Friday opening ever. That pull broke a big record, stealing Deadpool's largest R-Rated opening of all time. "It" had to deal with the threat of Hurricane Irma in the country's third most populous state. That's the record for a horror film, and a substantial comeback for Hollywood after almost three months of low numbers. Goldstein said the genre is one that New Line particularly excels in, and there is potential to see more horror in the future if the right story comes along.
The project was eventually taken on by Andy Muschietti, the director of the 2013 horror flick Mama. Directed by Andy Muschietti and made for around 35 million US dollars, "It" stars Bill Skarsgard as the evil clown Pennywise.
That leaves Open Road's "Home Again" trailing far behind.
New Line's horror film "Annabelle: Creation" came in No. 4 despite competition from 'It, ' earning an estimated $4 million from 3,003 locations for a North American cume of $96.3 million. The romantic comedy has Reese Witherspoon unexpectedly finding herself living with three young men after a separation from her husband.
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You know how critics predicted that Stephen King's IT would break box office records? Other top territories include Russia (US$6.7 million), Australia (US$5.9 million), and Brazil (US$5.6 million).
"Let's face it, people love horror movies, and within the darkened walls of a movie theater, the communal electricity that is created by a bunch of people being scared out of their wits is nearly as fun as the movie itself; this is why the film has obliterated expectations and is setting records".
"'It" put some much needed air back in the box office balloon", said Paul Dergarabedian, senior media analyst at comScore. Bill Skarsgard plays Pennywise, the demonic clown manifested by It.