While many didn't notice, the iPhone X isn't the only iPhone that is now being sold with an exorbitant price tag.
Apple allows customers enrolled in its upgrade program to swap out their phones for a new one after they make 12 months of payments.
Tuesday's Apple launch event saw the release of the iPhone 8, iPhone 8 Plus and iPhone X. But along with the new phone additions, it'll now cost more if you have to fix any iPhone or want to avoid doing so in the future.
Since you don't get to keep the iPhone if you upgrade, Apple is basically giving you either a $400 or a $475 discount off the up-front price to take the iPhone back from you after one year. All iPhone models will see price jumps of around $20 to $30 for screen damage fixes, although Apple has yet to lock down pricing for its iPhone X. A customer who paid upfront for both, by contrast, could easily be out $2,000 or more.
You're looking at an extra expense of $199, and that obviously doesn't include a separate $29 screen damage service fee or $99 for "any other damage", plus "applicable tax". You also get to talk to "Apple experts" by chat or phone, 24/7. As MacRumors notes, that's $20 more than Apple used to charge. If you buy a phone outright, you don't have to spend anything more.
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You can trade in your old iPhone and receive a credit. But the old phone will likely be worth more than your outstanding balance, and Apple gets that windfall. Or you can pay off the phone over 24 months with zero percent interest.
And if you plan on upgrading to a new iPhone every year, Apple's plan could save you serious money. They may not save much - if anything - over the long haul, but they also don't have to deal with selling a device on eBay or Craigslist to recoup some of their investment.
Finally, Apple Watch Series 3 buyers will get 3 months of free service with Digits when they buy their device.
Apple has increased the prices for its AppleCare coverage program and out of pocket repairs.