Apple's iPhone 8 sees muted launch

Apple Store workers

Apple's iPhone 8 sees muted launch

The lack of queues for the iPhone 8 was expected, after the phone received disappointing reviews.

The wildcard in all of this, of course, is the iPhone X. He told the publication that this is the fourth time he is queuing for an iPhone in Singapore. The wireless charging in the new iPhones uses a standard called Qi, the same that is also used by Samsung Electronics.

According to CEO Tim Cook, Apple is aiming for the "next decade" with the iPhone X.

Apple Orchard Road store was inaugurated on May 27, this year and this is the first time the store is hosting such a major launch.

"We moved 500,000 iPhone units from September 2017 into December 2017 & March 2018 as potential buyers may wait for iPhone X. It's noteworthy that a mix shift towards iPhone X, even to the detriment of near-term iPhone 8 units, is positive for Apple".

"We believe the changes in iPhone X (vs. previous iPhone models), to both form and function, will be a catalyst to drive many new & existing iPhone users to consider an iPhone later this year", he wrote.

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Many customers in the store were trying to the test the new models instead of committing to buy.

In China, a loyal Apple customer said the improved camera was one of the reasons she purchased the new device. Maybe people are holding out for the new flagship iPhone. Its photograph function is pretty good.

Mentions of iPhone 8 and iPhone X on popular Chinese social media platform Weibo, an indicator of consumer interest, were less than levels seen before the previous two launches.

But this tepid response will be compensated by the highly anticipated iPhone X that brings a new design to fans. iPhone X, however, will be one hard to get device as it is (reportedly) yet to go in production.

In Sin Tat Plaza in Kowloon, which usually was crammed with traders reselling new iPhones on the launch day, only a small number of customers were there on Friday, with the resale prices of all iPhone 8 and 8 Plus models barely meeting official retail prices.

But some general retailers said they were sure the new iPhone 8, and iPhone 8 Plus - which start at 5,888 yuan (US$892) in the mainland - will quickly become available at lower prices than their official launch prices when they finally start to hit other shelves across the country.

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