Sonos launches Amazon Alexa-enabled smart speaker

BI Intelligence

BI Intelligence

If you are interested it can be pre-ordered from today at the Sonos website. Amazon's Alexa app has also gained support for Indian names, places, music and local knowledge.

Anything the Echo can do, Sonos One can do, including control your home automation products, play music from your favorite streaming service, order cat food, even play "Jeopardy".

Owners can use Trueplay to easily tune Sonos One to sound great no matter where it's placed in the home.

"Tens of millions of customers are already using Alexa, and today we're excited to bring her to India with an all-new experience designed from the ground up for our customers in India", said Dave Limp, Senior Vice President, Amazon Devices, and Services. They can also use Alexa (and later Google Assistant) to carry out other tasks such as reading the news, providing a weather forecast, or dimming the lights.

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"We live in a golden age of streaming entertainment".

If the Max's sound-quality claims are confirmed once we get the speaker into our labs, it would amount to a notable improvement over Google Home, which did not impress our audio testers. "With out open approach to collaboration, agnostic approach to voice services, the strength of our many innovative partners, and a sound platform designed for the whole home, we're helping people listen more and listen better". But don't let its familiar looks fool you, the Sonos One might look similar to their Play One speaker on the outside - but on the inside, it has been completely re-engineered. The speaker has programmed especially for music lovers. The light is hardwired to the same circuit that powers the microphone array, so if the light is off, it means the microphone is off.

Sonos has entered the growing "smart speaker" market with the Sonos One, which will work with Amazon's Alexa voice control software when it launches at the end of October and get a software upgrade for Apple Siri and Google Assistant in 2018. But you'll need an Alexa-enabled device like an Echo Dot for it to work. Full support will be offered for Amazon Music, iHeartRadio, Pandora, SiriusXM and TuneIn. Not only can they choose artists, songs, album or playlist but also play to any Sonos room.

The speaker can still be controlled from an app and will be compatible with Amazon's Alexa and Apple's AirPlay 2 which arrives in 2018. Sonos said yesterday that its beginning to roll out a test version of this functionality to some existing customers. It allows Spotify apps to connect directly to Sonos, and bypass the Sonos app altogether. It is available on a bunch of devices including Amazon's own Echo line. The company plans to open up its software platform for developers to create new integrations as well. The company has also rolled out a certification programme. These are poised to increase beyond the 80 now on the menu as the company will launch a platform that allows any service to get onto Sonos; the company will also launch a certification badge.

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