It's the latest development in the back-and-forth battle between Alexa and the Google Assistant, each one working to one-up the other with new features as they fight to earn a place in your home.
Amazon's virtual assistant Alexa gets a cool new trick this week - the ability to recognize your voice. It's the first Echo device ever to feature a display.
An updated to the Alexa app for iOS, Android and Fire OS, introduces individual voice recognition. With voice recognition, however, that code can be bypassed, with Alexa only placing the order if she recognizes the person making it. Instructions on various ways to create a voice profile can be seen in this Amazon video.
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We heard recently that Google had chose to block YouTube on the Echo Show, the two companies have apparently not come to an agreement regarding YouTube on Amazon devices. Now, six months later, Alexa evens the score. You'll be asked to choose an Alexa-powered device to train with, and then once you've read out ten sample phrases the profile is complete.
"Once you set up the feature, Alexa will learn your voice (versus your spouse/partner/roommate's voice) and be able to deliver a more personalized experience", a company spokesperson told The Verge.
At launch, the feature is compatible with Flash Briefings, shopping, Amazon Music's family plan and Alexa to Alexa calling, adding the name of the specific user to incoming calls. Additional voice recognition use cases are on the way, Amazon says.