The movie is the "perfect partner" to highlight the automaker's current vehicles as well as "communicate the fascination with the brand", says Jens Thiemer, vice president marketing Mercedes-Benz Cars.
Mercedes' new E-Class Cabriolet, the Mercedes-Benz AMG Vision Gran Turismo with its new interior developed for this film, and the G-Class 4x42 are featured in the epic action adventure.
The commercial debuted Friday on TV and social media in the US, Europe and China.
A leading element of the marketing campaign promoting the movie and its hero vehicles is a series of digital comic stories that have been created in close co-operation with DC's Custom Creative Studio, which will be released exclusively on Mercedes-Benz' Instagram channels.
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The Mercedes-Benz AMG Vision Gran Turismo was initially made for the Gran Turismo 6 racing video game. Created originally to feature in the Gran Turismo game, the Vision GT was brought to life by a set of dedicated engineers who also designed a radical interior for a auto that, in essence, only existed in the virtual world. Enough of the fan talk now, as Mercedes-Benz has partnered with Warner Brothers to feature its vehicles in the upcoming film. The concept also needed to grow by 110 percent in order to fit the physique of Bruce Wayne. "Pictures on this much-anticipated movie as we reach out to as many people as possible with a creative and innovative campaign".
Fueled by his restored faith in humanity and inspired by Superman's selfless act, Bruce Wayne enlists the help of his newfound ally, Diana Prince, to face an even greater enemy. "I am excited that this time, the film industry was inspired by us and our Mercedes-Benz AMG Vision Gran Turismo became the auto for a superhero", added Wagener. "Extreme proportions, sensual contours amd intelligently implemented high tech blend to form a breathtaking body and the flawless vehicle for Bruce Wayne".
The automotive star of the campaign motif for print, online and OOH is the new Mercedes-Benz E-Class Cabriolet, as it makes an appearance surrounded by members of DC's iconic League.
Superhero movies are quite special, in a way that they are quite larger than life. This is the first fully functioning prototype of the Vision Gran Turismo auto, made especially for the big screen.