Porsche launches on-demand subscription program for $2000 a month

Porsche races into Netflix-style subscription model

Electrified cars start down the pay-per-month road

Expansion of the program is dependent on the success of the pilot program in Atlanta.

Two levels of subscription will be offered.

Porsche has launched a new subscription service in the United States. The basic membership costs $2,000 and includes access to eight different variants, including the Boxster, Cayman S, Macan S, and Cayenne. The German automaker has joined the short list of companies offering subscription-based access to its line-up, with the debut of Porsche Passport. Well now you don't have to, since Porsche has announced the Porsche Passport subscription service, which gives you access to up 22 models for a monthly subscription fee. Upon approval, members may begin to have cars delivered anywhere in the Atlanta metropolitan area starting November 2017.

Using a smartphone app, you'd just let your Porsche dealer know when and where you'd like the new vehicle brought.

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For $3,000 a month, your selection includes a more expensive line-up of vehicles such as the Porsche 911 Carrera S, the Panamera 4S sedan, the Macan GTS SUV and the Cayenne S E-Hybrid plug-in hybrid SUV.

"Our Strategy 2025 vision is to be the most aspirational brand in a new era of mobility and consumer expectations". Everything to do with the Porsches-insurance, maintenance, detailing, and registration-is included in the monthly fee. Porsche is that latest to venture into the world on on-demand cars with Porsche Passport. "Catering to customers' desire to experience our sports cars in new ways is a part of our core strategy", said Klaus Zellmer, head of Porsche North America, in a release. "Clutch is proud to be the enabling technology behind the service". To sign up, Atlantans can download the Porsche Passport app available on Apple and Android devices to apply for membership.

Assuming you're approved on both, subscribers will be able to choose their preferred vehicle in the app, and set up their same-day or future scheduled deliveries.

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