The company is creating an app called "The Swift Life" that's designed to be a gathering place for the singer's fans.
The Swift Life comes from Glu Mobile, the same company responsible for games like Kim Kardashian: Hollywood and Nicki Minaj: The Empire. The Swift Life will be released as a beta "in limited territories" soon, launching globally sometime before the end of 2017 for iOS and Android devices. From the announcement video, it looks like a social platform for Taylor Swift fans, with design elements borrowed from Instagram, Tumblr, and pop-up ads for mobile games circa 2006.
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The announcement video says it's debuting in "late 2017", so we're guessing that means right around November 10-the release date for new album Reputation. It will also let you listen to music and chat with other fans. In the video, it states that new songs will be added weekly, users will have videos from Taylor, they have the ability to use Swift emojis and much more. When the app was first announced, many assumed it was going to be a game. "We look forward to its worldwide launch later this year". In-app purchases weren't mentioned in the preview but seem like a good bet, given Swift's talent for monetizing her every move: That may be the real secret of the Swift life, which means the Swift Life will be right on brand. The app will offer "exclusive" content, pics, and even a chance to directly engage with Swift - or a handler of hers posing as the "Shake It Off" songstress.
"I think you guys are really gonna like this", she concludes the video. "It would preferable if you did".