Fashion giant Gucci has committed to being fur-free from next year, starting with its spring-summer 2018 collection.
"Gucci's decision will radically change the future of fashion", Simone Pavesi, manager of animal-free fashion at Italian campaign group LAV.
The announcement comes as part of Gucci's new ten-year "Culture of Purpose" sustainability plan, which underlines Gucci's dedication to creating a more socially responsible business.
"In selecting a new creative director I wanted to find someone who shared a belief in the importance of the same values", Bizzarri said. "I sensed that immediately on meeting Alessandro for the first time", Mr Bizzarri said.
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"A staggering 100 million animals a year still suffer for the fur industry, but that can only be sustained for as long as designers continue to use fur and consumers purchase it".
In June, Yoox Net-A-Porter (YNAP.MI), a multi-brand online luxury retailer, adopted a fur-free policy on accessories and clothing sold on the site. The brand's remaining fur items will be given to a charity auction, and the proceeds will be donated to global animal rights organisations Humane Society worldwide and LAV. Gucci now joins the ranks of other luxury brands like Stella McCartney and Giorgio Armani in being cruelty-free.
The luxury brand will also become part of the Fur Free Alliance, an global group which promotes animal welfare and fur alternatives in the fashion industry.
Kitty Block, president of Humane Society International, said: "For this Italian powerhouse to end the use of fur because of the cruelty involved will have a huge ripple effect throughout the world of fashion".