Today, Google made two big announcements for those who prefer to leverage Google's services when shopping. That also means Target will be supported through the Google Assistant's voice ordering feature, which is so far only live on the Google Home and Android TV but is coming "soon" to iOS and Android as well. In addition, in 2018, Target shoppers will be able to link their Target.com and Google accounts, so the service will remember all their favorite items.
And lest Target's 1,816 USA stores be forgotten or foot traffic ignored, next year shoppers will be able to opt for in-store pickup of orders via Google Express.
"We're teaming up with Google to create innovative digital experiences using voice and other cutting-edge technologies to elevate Target's strength in style areas such as home, apparel and beauty", Target says.
Be on the lookout for additional features that bring together the best of Google and Target in the coming year.
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The Google Express expansion follows Target's successful trial of the home-delivery shopping service in California and NY, allowing more guests across the country to shop Target's assortment via the service for delivery in two days. The cheap-chic retailer said Thursday that it will allow consumers to shop for Target merchandise through Google Express and with the Google Assistant.
Target Corporation (NYSE:TGT) announced today it is deepening its partnership with Google to make online shopping even easier. Or you went to the store only to realize they didn't have the brand you wanted?
Target spokesman Eddie Baeb said more than 100,000 products are available through Google Express, and that two-day delivery across the U.S.is possible by fulfilling orders from nearby stores. Those demands include personalized recommendation and satisfying customers' purchasing preferences, such as online shopping/in-store pickup. That won't be available until next year, but when it is, customers will be able to more easily reorder products, because the service will know what exactly each person prefers to buy and in what quantities.
Brick-and-mortar merchants are finding voice ordering to be another new buying channel to help sagging sales. The first is that Target is now available nationwide with free shipping (on orders above $35) for those who use Google Express to place their order.