The report further mentions that Samsung has recently appointed Samsung Research America's vice chief Chung Eui-suk as the head of service intelligence group. Bixby is Samsung's take on Apple's Siri and Google's Assistant.
Before Chung joined Samsung in 2011, he worked for Ericsson and is credited for being the software expert behind Samsung Pay as well as the software security Knox. On the other hand, the company's chief technology officer Rhee In-jong who used to lead the development of the digital assistant's English and Korean versions will now be the head of the smartphone development. It talks about how most consider it a beta and not necessarily a polished product thanks in part to it still struggling to clearly understand all commands. The release of Bixby in English was delayed around two months due to some data and technical challenges.
Now the Korea Herald reports Samsung is set to release version 2.0 of Bixby, with significantly improved features.
It seems Samsung is gearing up to unveil the 2.0 version of its virtual assistant, Bixby at company annual Developer Conference, which will take place in San Francisco.
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When Bixby first arrived on the Galaxy S8 it was limited to use in South Korea and then the US; UK support finally arrived in August, but Bixby failed to win a huge amount of approval.
His appointment is seen by some industry watchers as a virtual replacement of the head of Bixby development. They are thought to offer more developer participation going forward, as well as expand into additional third party services and products, including those that aren't smartphones.
Samsung, however, denied the industry speculation, saying, "Chung's new move can not be seen as Rhee's replacement as Rhee will continue to remain as the head of development 1 division that oversees the service intelligence group".