U.S. customers can now order food through Facebook

Facebook now lets you order food without leaving Facebook

Facebook will now let you order food

From there, if a restaurant supports more than one of Facebook's ordering partners, you'll be able to choose between them.

The feature will incorporate several food ordering services including Delivery.com, EatStreet, and ChowNow.

This provides the user with a one-stop shop to look at everything you can have delivered to your home, rather than having to visit individual apps and websites.

"People already go to Facebook to figure out what to eat by reading about nearby restaurants, and seeing what their friends say about them".

If you don't have an account, you can sign up directly from the Facebook app.

The move to introduce food ordering is one that allows Facebook to keep users inside its app for longer periods, instead of seeing users exit to other apps for common tasks, like ordering a pizza.

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As I said earlier, Seamless is not now among Facebook's partner services.

The release cites Five Guys, Panera, Chipotle and Papa John's as a few of the chains that are participating in their program. Shares of food order and delivery service GrubHub Inc dropped almost 3 percent. All Facebook is really doing here is launching an in-app browser so you can get a meal without ever leaving the app.

"On this page, you can browse food options and select Start Order when you've found what you're looking for".

Facebook has been developing a deeper relationship with food ordering businesses for some time.

Users should find the new delivery option in the latest Facebook app as it rolls out to desktop, Android and iOS devices in the US now. Once you tap it, you'll be given a choice of which delivery service you want to use to place your order.

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