IGN Acquired Humble Bundle, Looking to Grow Service

Humble Bundle

Humble Bundle

"The Humble Bundle our audience knows and love will continue to operate independently from IGN, with our current wonderful team", co-founder John Graham said in an email.

It also looks forward to using IGN's resources to raise more money for charity.

"If it ain't broke, don't fix it", IGN executive vice president Mitch Galbraith told Gamasutra. When our parents found out that our "big idea" was basically the honor system of pay-what-you-want plus charity, they braced themselves for the possibility that we might never move out. "We don't want to disrupt anything we're doing right already", added Graham.

For over seven years, the independent retailer Humble Bundle has provided the chance for gamers to pick up various collections of games in the name of charity, with the company having announced a major acquisition under the wing of IGN. "Because of the shared vision and overlap of our customer bases, there's going to be a lot of opportunities".

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IGN and Humble have stated that Humble Bundle will remain independently run, with IGN providing support to keep the service growing and helping generate more money for charity.

IGN, founded in 1996 as Imagine Games Network, is one of the most popular video game news websites with over 68 million monthly users on their website and apps with 9 million subscribed on YouTube and 16 million on social networks.

IGN Entertainment is a subsidiary of Ziff Davis and wholly owned by j2 Global.

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