Hackers compromised the payment info for anyone who ordered either online or via the app between the morning of October 1 and midday on October 2, the chain said in an email sent out Saturday. Some customers also reported fraudulent card transactions, which they suspect may have occurred due to the Pizza Hut hack. The fact that the pizza chain didn't go public but informed customers by email that they have been financially compromised didn't go down well with them especially the fact that they were informed so late about it.
Pizza Hut has been responding to multiple customers who have been expressing their concerns via Twitter, advising them to contact customer service immediately.
"Hey @pizzahut, thanks for telling me you got hacked 2 weeks after you lost my cc number".
But the pizza delivery company was adamant that only a small number of its customers had been affected: "The security intrusion at issue impacted a small percentage of our customers and we estimate that less than one percent of the visits to our website over the course of the relevant week were affected". 'That said, we regret to say that we believe your information is among that impacted group'.
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According to the notification sent out to customers, Pizza Hut the data breach stemmed from a vulnerability on the company's website.
While it's often considered best practices to inform people as soon as possible to ensure that consumers can take action to protect their information-especially when financial information is at risk-there are legitimate reasons for holding off on disclosure, including tipping off other hackers about a potential vulnerability before it is patched and risking further breaches.
A call center operator told McClatchy that about 60,000 people across the USA were affected.
According to Fulford, the way companies manage a breach should be a board-level issue. "The chances then of a dive in customer confidence is high", she said.