Snapchat forms joint digital content studio with NBCUniversal to produce scripted shows

For the scripted content push, Snap will work with NBCUniversal one of the networks it has already worked closely with on Shows.

They will work together to produce scripted shows for the messaging app Snapchat, the two announced early this morning.

"NBCUniversal is very proud to have been the first partner of Snap to create Shows (a media module, editor's Note), and we have seen the hearings and the commitment to increase on this platform", said Maggie Suniewick, president of digital for NBCUniversal.

NBCUniversal and Snap, the house mother of Snapchat, announced on Tuesday that they were creating a joint venture meant to produce original series for the social network.

NBCUniversal has appointed Anderson to head the project as chief content officer.

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The JV's first production partnership is with Mark and Jay Duplass's creative shop Donut, which was founded earlier this year to collaborate with platforms and brands to create entertainment content.

Anderson was most recently senior vice president of primetime programming at NBC, where she developed and/or oversaw scripted series including Parks and Recreation, The Office, The Carmichael Show, and The Good Place.

In August, Snap said the Stay Tuned news show drew more than 29 million unique total viewers since its launch in July, and that more than 40 percent of viewers watched the show at least three days a week, showing potential for publishers to reach younger audiences on Snapchat. NBCUniversal invested $500 million in Snap as part of its initial public offering.

"As mobile audiences continue to grow, we're excited to expand the type of content we can develop", NBCUniversal's Lauren Anderson said Tuesday. "The Duplass brothers have written and directed a number of films, including "The Skeleton Twins", as well as TV shows like HBO's "Togetherness" and 'Room 104".

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