He said: "We have a good team with young players and they are improving".
"The fans, the club, the potential is massive". If we do well on pitch, it is easier to attract people.
Benitez confirmed Dwight Gayle is out with a calf injury but Massadio Haïdara is back in training.
Despite losing their opening two games, without scoring a goal, Newcastle went on to win three games in a row and are now unbeaten in two games - albeit with consecutive draws against Liverpool and Southampton.
Wilfried Zaha's return, combined with strong performances from Andros Townsend and Mamadou Sakho, lifted Palace and they will be further strengthened at St James' Park by the expected comebacks of goalkeeper Wayne Hennessey and on-loan midfielder Ruben Loftus-Cheek.
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The England global compared Palace's current manager Roy Hodgson to former boss Sam Allardyce, who helped the club escape relegation last season before stepping down, and believes the Eagles will start winning games soon. Only the two Manchester clubs, Arsenal and Liverpool have earned more.
Of the nine goals that Newcastle have scored this season in the Premier League, Matt Ritchie has made four assists.
Crystal Palace got their first league win this season when they beat champions Chelsea last weekend. It ended a run of 640 minutes without scoring from the start of the season.
The Eagles are the only Premier League side yet to keep a clean sheet this season.
Benitez, however, would not comment on the prospect of a new owner ahead of tomorrow's Premier League home game against Crystal Palace.
Probability of away win: 24%.