Intel Corporation (NASDAQ:INTC) is foraying into high-end graphics cards, and to move its efforts forward, it has hired Raja Koduri, AMD's former head of graphics. His new position is described as senior vice president of the Core and Visual Computing Group, general manager of edge computing solutions and chief architect at Intel Corporation.
When the news broke that Raja Koduri's leave of absence from AMD had become a permanent parting of ways, rumours began to circulate that he had been poached by Intel to assist with integrating licensed AMD technology into Intel processors. Prior to that, he spent four years as Apple's director of graphics architecture.
Intel's chief engineering officer, Dr. Murthy Renduchintala, said he believes the new hire will enable the company to better compete with its rivals such as AMD and Nvidia in the graphics chip market. In Koduri's words, it's an "opportunity to drive a unified architecture vision across [Intel's] world-leading IP portfolio that helps accelerate the data revolution". That's a direct challenge to Nvidia, but it must sting for Intel to have to use AMD's tech to make it a reality. We've reached out to AMD for further comment, as well as Intel to see what immediate other details the company is ready to provide, if any. Just yesterday, he resigned from AMD.
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Koduri will officially start in his new role at Intel in early December.
Billions of users today enjoy computing experiences powered by Intels leading cores and visual computing IP. And, with Raja heading the Core and Visual Computing Group, "we will add to our portfolio of unmatched capabilities, advance our strategy to lead in computing and graphics, and ultimately be the driving force of the data revolution".
At Intel, Koduri will develop "high-end discrete graphics", the graphics industry's term for powerful, high-performance GPUs typically used for intensive gaming and, more excitingly, machine learning and artificial intelligence, both of which Intel also excels in.
EMIB is a small, intelligent bridge that allows heterogeneous silicon to quickly pass information in extremely close proximity, allowing for smaller devices and less complex designs, and the Intel-AMD collaboration will be the first consumer product to take advantage of EMIB. Despite the impression of "needing a break" that such a statement gives, the HEXUS editor thought Koduri would "pop up at a technology company sooner rather than later".