Amazon pop-up to open at metro Detroit Whole Foods Market store

Whole Foods Market

Enlarge Image You can now shop for Alexa speakers at your local Whole Foods store. Tyler Lizenby CNET

Amazon isn't waiting until the new year to make major changes at Whole Foods Market. The deals include even the brand new Amazon Echo Plus.

You may see more of Amazon inside Whole Foods soon: The online retailer, which has already been selling its voice-activated Echos at Whole Foods, will start to sell Kindles, Fire tablets and other Amazon devices at its grocery stores. The goal is to ease changes across those platforms as Amazon tries to reinvent the way consumers shop in stores, oThe Journal said.

That gives Steve Kessel responsibility for Prime Now, Amazon's rapid-delivery operation, and AmazonFresh, its grocery-delivery arm, in addition to Whole Foods and Amazon's physical book and convenience stores, The Journal reported.

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Amazon acquired Whole Foods Market in August 2017 for $13.7 billion; these collaborative marketing programs are another step forward as the companies integrate. And more recently, Prime Now and AmazonFresh have been added to his plate.

Amazon devices such as the Echo and Fire TV lines are already carried in more than 100 Whole Foods locations, and Amazon already has a number of pop-up stores in various malls and such across the USA, so adding or migrating them to Whole Foods' locations isn't a huge shock. Kessel's leadership is displaying an acute awareness of the market, as he was reportedly responsible for the company scaling back some delivery services in specific zip codes.

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