So far, as CNBC detailed Sunday, at least five brands will stop advertising on Hannity: Keurig, 23 and Me, Realtor.com, Nature's Bounty, and Eloquii. Realtor.com announced that it will no longer allow its ads to be shown during the Hannity program, and Keurig has followed suit while addressing the matter on Twitter.
Left-wing activist group Media Matters is using scandalous allegations surrounding Alabama GOP Senate candidate Roy Moore as a new weapon in their months-long campaign to oust Fox News host Sean Hannity by pressuring sponsors into pulling their advertisements.
Fox News did not comment on the fleeing advertisers.
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The Washington Post broke a bombshell story last Thursday, alleging that Moore has a history of sexual abuse and dating teenagers. In covering the allegations, Hannity―along with one of his guests, attorney Mercedes Colwin―questioned the motives of Moore's accuser, speculating that she might have been lying and that she might be doing so for money. "The only people that would know are the people involved in this incident".
The liberal advocacy group Media Matters has for months been pressuring Hannity's advertisers to take back their dollars over the Fox host's fixation on conspiracy theories, especially his promotion of the unproven idea that Democratic National Committee employee Seth Rich was murdered past year over a supposed role in leaking party documents.
It's unclear whether the decision by several advertisers to pull their ads will result in any serious repercussions for the show.
In an interview on Fox News in September, former host Bill O'Reilly's lamented the advertising boycott that helped push him out following reports of repeated sexual harassment, and complimented Hannity's ability to ward off a similar boycott.