Well that didn't last long. Apple is estimated to have shipped 3.9 million wearables between July and September.
The Cupertino tech firm reportedly shipped 3.9 million Apple Watches during the third quarter of 2017, putting Apple in the lead of global wearables sales (smart watches, activity trackers, wearable bands etc.), according to figures from Canalys. And Apple charges $399 for the entry-level connected model, versus only $329 for the cheapest watch without LTE, with wireless carriers tacking on another $10 per month for connectivity.
Following a lull a year ago, smartwatches seem to be in high demand. It may have dipped in the middle, but Apple grabbed the top spot in the first quarter of the year for the first time since Q3 2015.
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Earlier this year, Apple CEO Tim Cook said his company's smartwatch has become the best selling timepiece in the world. For Q3 2017, Apple Watch sales account for a 23% share of the global wearables market. After the big three there is a big drop off, with Huawei a distant fourth on six per cent.
Overall this is positive news for the market.
Traditionally, the third-quarter is seen as the weakest period for sales as potential buyers hold off until the holidays, but according to Canalys, all top vendors registered a growth in shipments. While health and fitness tracking features are something many buy a fitness band or a smartwatch for, there is also the aspect of the software, the ease of pairing with the phone, apps that can be run on the wearable and battery life which also constitutes a part of the buying decision. The Chinese government has now disabled the Apple Watch LTE access due to apparent security concerns, but the once the issue is resolved, Canalys expects strong demand from the Chinese buyers as well, according to 9to5mac. Fourth quarter performance will be crucial to assess consumers' reaction toward the emerging trend of fashionable smartwatches that prioritise form rather than function.