Using the company Twitter account, Papa John's maintained their claim that the NFL's business struggles have impacted their business. It got worse for Schnatter when the far-right website The Daily Stormer declared Papa John's to be "the official pizza" of the alt-right. "That definitely was not our intention", Papa John's wrote.
The pizza chain used its Twitter page Tuesday to apologize to anyone who thought talk stemming from the company's quarterly conference call almost two weeks ago was meant to be divisive.
"We believe in the right to protest inequality and support the players' movement to create a new platform for change".
On the earnings call two weeks ago, Schnatter blamed Goodell for the protest "debacle".
"The NFL has hurt us by not resolving the current debacle to the players' and owners' satisfaction", Schnatter said in an earnings call on November 1, via Bloomberg. The tweet goes on to say that Americans should honor the anthem and that there is a way to do both.
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Papa John's CEO John Schnatter (middle), pictured with Archie Manning (left) and J.J.
Company executives declined to disclose exactly how much money in projected sales Papa John's lost from its association with the National Football League and declining ratings, which mean fewer people are ordering their product for game days, they said.
"Leadership starts at the top, and this is an example of poor leadership", he added, apparently calling out commissioner Roger Goodell.
Others disputed the idea that the protesting players would want to work with the company.
Shares of Papa John's stock are down almost 12 percent since the earnings call.