Taylor Swift's 'Reputation' sales soar, but Adele keeps her crown

Ed Sheeran with Taylor Swift and Selena Gomez at the Grammy Awards last year

Ed Sheeran with Taylor Swift and Selena Gomez at the Grammy Awards last year

I say allegedly because the album is now not available to stream and I have not bought a CD in ages and if I were to buy a CD, which I wouldn't, I probably would not be out in these streets at Target copping a Taylor Swift album because people might judge me but more importantly it's not my proverbial cup of tea.

Ed Sheeran has shot down speculation he is the "best friend" Taylor Swift sings about wanting to romance in her new song Dress.

Taylor Swift left and rumoured new boyfriend Joe Alwyn right
Taylor Swift left and rumoured new boyfriend Joe Alwyn right

Whether it reaches that figure, it still establishes a record for the 27-year-old singer and songwriter, making it her fourth album in a row to exceed first-week sales of 1 million copies. Per Billboard, the album sold 1.05 million copies in four days. Swift is now the only artist to have achieved four million-selling weeks, and Reputation may even surpass the monster sales success of 2014's 1989. It's not quite what Adele accomplished with the release of 25 in 2015, which sold 1.16 copies in one week, but pretty close. These lofty sales also push Reputation's numbers past the the previous top-selling album of 2017: Ed Sheeran's ÷, which has sold 919,000 copies as of the week ending November 9th.

Swift's latest bolted out of the gate Friday with sales of more than 700,000 copies in the first 24 hours, Nielsen reported, and it had reached 925,000 by the end of Sunday. And it's on the house.

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