On Monday, Lamborghini presented its first new Urus SUV, at its headquarters in Sant'Agata Bolognese, Italy. The luxury auto maker has said that the first deliveries of their new Urus will start in the spring of next year.
The $200,000 SUV is the second off-roader in the automaker's history and is projected to double Lamborghini's combined annual sales.
The $200,000 Lamborghini Urus can hit 62 miles per hour in 3.6 seconds and will continue accelerating all the way to 190 miles per hour.
Fitted with a turbocharged 4.0-litre V8 engine - a company-first - the Urus has 641bhp at its disposal, with that power supplemented by 850Nm of torque. You also get adaptive air suspension and carbon ceramic brakes as standard. This being Lamborghini, upgrades are always upgrades, such as 23-inch rims, a 1,700 watt Bang & Olufsen 3D sound system with 21 speakers, or an off-road package with reinforced bumpers and underfloor protection.
Lieberman had more praise than criticism for the vehicle, concluding that, "If you like Lamborghini, you're going to love the Urus". Users may find rear space lacking; the low roofline styling of the small "sport coupe" BMW X6 is apparent here as well, and rear-seat room in the X6 comes at a premium. "We are spot on time with the right product", he said.
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He said the SUV was inspired by two emblematic models from the past - the LM002 that was the company's first foray into SUVs (it was dubbed the Lamborghini Truck), and the distinctively wedge-shaped Countach sportscar of the 1970s and 1980s.
According to IHS Markit, global sales for crossovers and SUVs have increased to 26.47 million units previous year, from just 7.93 million units a decade earlier.
"The Urus elevates the SUV to a level not previously possible, the Super SUV", said chief executive Stafano Domenicali.
Indeed, the addition of the Urus to Lamborghini's otherwise extreme fleet of track-ready supercars-most outfitted with dihedral doors or outré spoilers that scream for attention-is meant to expand its appeal to both families and female buyers.
"We are entering new markets that will be very important for the future of our growth". Comparing the Urus with the Huracan Performante, the SUV comes very close to matching the sports vehicle.