Google drops YouTube from Amazon's Fire TV, Echo Show

The two firms have fallen out over You Tube and exposure to each other's products

The two firms have fallen out over You Tube and exposure to each other's products

Google chose to implement the restriction since Amazon does not sell Google's products.

Google stopped Amazon's Echo Show speakers playing YouTube videos in September. Google pulled the service because Amazon doesn't sell its products, the company told CNN Tech. Unless a truce is reached, YouTube will stop working on Fire TV on January 1.

The bickering between Google and Amazon has been going on several years as they have ratcheted up the competition with each other. They also both offer corporate cloud-computing services, a market where Amazon leads by a wide margin. In a statement, a Google representative said it's taking the action because the YouTube apps on Amazon products aren't made by Google, like the YouTube app on the iPhone is, and the retail giant doesn't sell some Google products, such as Chromecast and Google Home. As you might know Nest is now a Google subsidiary.

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It said it hoped to resolve the issue with Google as soon as possible but customers could access YouTube through the internet - not an app - on the devices in the meantime. "Google is setting a disappointing precedent by selectively blocking customer access to an open website".

In countries that support the app, integration with Apple TV app is also included with an access to Up Next syncing and show recommendations. Google is miffed by the fact that it is losing ad revenue from Fire TV which was the best selling streaming device in United States and India. As the world's largest online retailer, Amazon has tremendous sway over what people buy, while the results delivered by Google's ubiquitous search engine often help determine what people do on and off the web. Given this lack of reciprocity, we are no longer supporting YouTube on Echo Show and FireTV. Amazon later reintroduced YouTube to the device, but the voice commands it added violated the use terms and on Tuesday Google again removed the service.

Amazon are gearing up for the launch of the Grand Tour series 2 tomorrow (8 December) and in positive news they announced announced yesterday that the Prime Video app is now available on Apple TV and Apple TV 4k.

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