"Don't let them make you turn cold".
Even though Keaton's mother, recording the conversation, never appears in the video, the pain in her voice is evident as she asks her son about what he suffers at school at the hands of bullies.
"For the record", she wrote on Facebook, "Keaton asked to do this AFTER he had he me pick him up AGAIN because he was afraid to go to lunch".
At this point, tears are rolling down Keaton's cheeks and he is heaving with sobs. The video quickly went viral because Keaton's message resonated with so many people. "It's hard. But...it'll probably get better one day", he says. My kids are by no stretch ideal, & at home, he's as all boy as they come, but by all accounts he's good at school.
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And Dana White, the head of UFC, rallied the MMA community.
Before the video ended, Keaton dished out advice for anyone who is a victim of bullying. The Tennessee Volunteers football team also got responded to Keaton's situation, with wide receiver Tyler Byrd expressing his desire to visit Keaton at his school.
In the touching video, the elementary school student from Tennessee is tearful and visibly shaken as he describes how other students bully him.
Keaton began his video by asking why people bully other kids, but ended with a message to other kids who have been bullied, to give them some hope.