"World Effects technology enables you to drop 3D objects into your surroundings to capture and share fun moments with your family and friends", the Facebook post announcing the new feature reads.
Facebook also mentions that while merely a few World Effects are available right now, this list is to grow in the coming months with other filters and whatnot.
The Facebook AR Studio was launched in closed beta at the company's annual F8 developers' conference, and since then, more than 2,000 developers have created content for the AR platform. Facebook's copy of Snapchat's World Lenses - that augment your environment with 3D objects rather than just your selfies. Facebook's Messenger, which on December 12 announced a brand-new AR-focused feature: World Effects. Snapchat, too, wants to push augmented reality features, and should get credit for popularizing the goofy face masks people seem to love. "By opening AR Studio to all creators, we're taking steps towards making AR more a part of everyday life". Snapchat has yet to fully embrace third-party AR content beyond some basic image frame submissions and work with a few fine artists like Jeff Koons.
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Facebook is still trying to bring its vision for AR into the mainstream. Initially, world effects will include objects like a floating heart, an arrow, a 3D Robot and an Unicorn.
In order to add a World Effect to your image, open the Messenger Camera, scroll through the camera effects and choose an effect to add to your image.
Facebook has encountered some stumbling blocks in its quest for AR. If you build on Facebook, you can theoretically reach billions. This means that Facebook is now jumping into the AR racing amongst other giants like Google and Apple. Whichever app offers the most and best experiences will be the one people wave in the air to see what's hidden out of view.