Amazon to buy Target? Analyst says expect it in 2018

Amazon-Target Prediction Attracts Media Attention And Industry Skepticism

Amazon to buy Target? Analyst says expect it in 2018

Target would be a powerful tool for Amazon in its quest to lure moms and get them hooked on its Prime services, according to Munster. Now the combination as I said is easy to understand, the timing is always hard but we think now is the time for Amazon to strike them by Target.

"Amazon really values two things", he added.

"Amazon believe's the future of retail is a mix of mostly online and some offline", Munster said.

Influential analyst Gene Munster predicted that Amazon (AMZN) would buy Target (TGT) in 2018.

A union would also enable Amazon to leverage Target's 1,834 United States stores in its battle with Walmart, which has more than 4,700 USA stores.

One analyst thinks so and is predicting a high-profile acquisition in the coming year.

However, Munster contends that the last-mile distribution synergy is only part of Target's appeal for Amazon. Target is seen to well supplement its offline efforts.

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Munster explained that Amazon would have no problem funding the deal.

Amazon closed its $13.7 billion acquisition of Whole Foods Market in August. "Amazon doesn't care about profitability".

So some logic exists from a business prospective to gain share and compete effectively with Wal-Mart, but the impact to shareholders isn't a different story. Gene Munster of Loup Ventures wrote in a post earlier this week that the move may come as soon as before the year is out.

It appears Wesfarmers doesn't seem to have a convincing plan to turnaround the struggling business, at least not from what I can tell. When it comes to the media coverage, she added, "I am really exhausted of one person's voice becoming clickbait". Even after acquiring Whole Foods and its own Amazon Go stores, its footprint is about 470 stores. "Keep in mind that Amazon and Kohl's are also collaborating on some in-store tests of "smart home" shops and return centers". As for the demographic, Target's focus on moms is central to Amazon's approach to win wallet share. Amazon has not publicly hinted at a possible acquisition of Target, so take it with a grain of salt for now.

Speaking of CVS, rumours began to fly in October that Amazon was looking to pursue a partnership with the pharmacy chain similar to the one Target already has set up. You could also imagine a lot of integration between Whole Foods products and Target as well as combining the two companies' fulfillment and logistics operations to make them run even smoother.

Kotha also questioned whether this potential deal would change anything in the battle of Amazon vs. Walmart. "Data is arguably another play".

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