Now for 2018, even the insane build of the W7 OLED has been completely outdone by an all-new OLED 65 inch 4K HDR TV prototype that can be essentially rolled right up like a sheet due to its ultra-thin and extremely flexible build.
The most notable improvement is LG's use of the Alpha 9 processor for better contouring between areas of bright light and darkness (like, say an image of a moon on a dark night) and motion processing. It's also UHD (4K), so when you do use it, you can expect a great viewing experience due to the tech and resolution the OLED panel delivers.
LG Display said it plans to expand production of OLED displays through its investment in China.
"The growing number of available OLED TV choices, especially high-profile Japanese and European brands, has resulted in more competition and pricing promotion activity in the OLED TV market". All told, there's no rush to upgrade if you scored one of LG's higher-end TVs in the past year or two.
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As of now, there is no word on the price, but a device - particularly a revolutionary one that reinvents its category - will initially come with a hefty price-tag. Instruct the TV to "search for the soundtrack of this movie" or "turn off the TV when this program is over" without repeating the name of the program or entering a specific time.
Here's the part where we usually espouse the goodness that is OLED panel technology. The display panel is designed exceedingly thinner than any ordinary display, allowing it to easily be rolled away into a box the size of a soundbar.
LG has developed a 65-inch OLED screen that can be rolled up like a newspaper.
Artificial intelligence helps the fridge "understand your needs" - in other words, it will create more ice at dinner time, once it has learnt that's what you like. Samsung's 8K QLED set will still struggle to match LG's OLED when displaying darker scenes, but its ability to sharpen and increase the details of standard-definition, Full HD and 4K broadcasts could mean it's better for watching a wider range of content.