An all-new, two-dimensional "Mini" logo has been rolled out for the first time, appearing on the bonnet, tailgate, steering wheel, multimedia system and remote control in all models.
The car's core buyers are tech savvy and the brand caters to that with a new 6.5-inch display standard, and features an updated and optimized user interface, Bluetooth mobile phone integration, and support for Bluetooth audio streaming, although a new 8.8-inch touchscreen navigation system with new user interface and greatly expanded features is an option. Although the 2018 models are instantly recognizable as Minis, they now boast new technology, new connectivity and other new features to keep things fresh.
Aesthetic enhancements include the likes of a new Mini logo, Union flag tail-lights, body finishes, Piano Black exterior, alloy wheel designs, an extended range of leather trim, new interior backlit surfaces and color lines.
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Set for its live debut next week at Detroit, Mini has pulled the sheets off its refreshed 2019 Hardtop (2- and 4-door configurations) and Convertible. MINI has also integrated a storage compartment in the centre armrest console for wireless charging of phones. They join new LED headlights, with optional Matrix beams available.
Headlines? Along with some new paint colours like "Solaris Orange" and "Starlight Blue" (both pictured) and some fresh alloy wheel designs, all United Kingdom cars come with LED headlights as standard with the option to step up to dazzle-free Matrix LED ones. A matching Piano Black package for the outside does the same for the chrome around the lights and grille. In terms of rolling stock, the optional range of wheels grows to include two-tone roulette spoke and two-tone propeller spoke items which are now available across all MINI bodystyles.
The color of the backlighting matches the ambient lighting selected by the driver. The Mini Yours Customization program that allows owners to special order parts of their cars with designs, including names, created by the owner. Examples include such dealer-installed staples as illuminated door sills, puddle lights, and interior trim accents. They can be installed by the dealer or the auto owner and can be swapped out whenever the mood strikes or if the vehicle gets sold.