Mother Of Boy In H&M Ad: 'Get Over It'

Mother Of Boy In H&M Ad: 'Get Over It'

Mother Of Boy In H&M Ad: 'Get Over It'

In a series of posts on her social media account, the woman from Stockholm, Sweden, has defended her actions of letting her son model the hoodie, and even urged critics to "stop crying wolf".

Now as the mother of this young boy, Ms. Mango has the right to decide what she feels about the issue, and no one has been trying to say anything negative about the young boy.

In another instance, Mango urged people to "stop crying wolf". "Get over it." After receiving backlash, the Nigerian native, who is now living in Sweden, defended her opinion adding, "I really don't understand not coz am choosing not to but because it's not my way of thinking".

Twitter users noticed that the Swedish fast-fashion label's United Kingdom site was selling a green hooded top with the phrase "Coolest Monkey in the Jungle" while being modeled by a black child.

The ad went viral for all the wrong reasons with numerous people, including high profile celebrities, slamming the brand for being racist.

Speaking to Gulf News, Mango shared that she had been targeted by trolls over her comments, including those who used "monkey" as a racial slur.

Celebrities such as The Weeknd expressed their outrage online. The Weeknd is even severing ties with the fashion brand because of this "racist" advertisement.

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In an apology statement issued on Twitter, H&M wrote that they are "deeply sorry" for the picture and they "understand" and "agree" with why "people have gotten upset" over the ad campaign.

Clarifying her stance, Ms Mango explained she "really doesn't understand" the issue, adding: 'Not coz am choosing not to but because it's not my way of thinking sorry [sic].' In a separate post she added: 'Everyone is entitled to their opinion'. National Basketball Association star LeBron James posted singer Chris Classic's edited version of the ad on Instagram.

He tweeted: "Woke up this morning shocked and embarrassed by this photo".

So... we're eleven days into the New Year but already 2018 has kicked off with a whole new host of entertainment scandals (*cough* Logan Paul *cough*) and more relevant to this article, PR disasters: that's right H&M, we're looking at you.

He said: 'I think they overlooked it, .

The mother of the child model caught in the centre of retailer H&M's "racist" jumper photoshoot has spoken out, allegedly claiming that the backlash over the image is "unnecessary". We will also look into our internal routines to avoid such situations in the future.

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