YouTube has cut ties with actor Logan Paul, who posted a shocking video of himself joking and laughing around a dead body.
The Logan Paul controversy shook the internet, especially the YouTube lovers, massively. "The channel violated our community guidelines, we acted accordingly, and we are looking at further consequences". "Additionally, we will not feature Logan in Season 4 of "Foursome" and his new originals are on hold", a spokesperson for the company told The Hollywood Reporter.
Further, the video streaming platform said that the action of one creator could have an impact on the entire community, and that they will soon share details about the steps that they will take to ensure that such videos are not circulated in the future.
Numerous video bloggers and internet insiders believe that these actions were a little too late.
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Despite his having issued an apology letter and video, many people still criticized Paul and argued that it was highly inappropriate of him to continue filming the victim and later making the clip the video's thumbnail. Online comments have called the Japan video, which garnered millions of views on YouTube before it was taken down, "disrespectful" and "disgusting".
In recent months, advertisers and others have complained about the unfiltered nature of some videos involving children and popular stars such as Logan Paul - the second round of such scrutiny in the past year.
YouTube, meanwhile, had remained silent about the video until earlier this week, when it released a statement saying "Many of you have been frustrated with our lack of communication recently".
Aside from his videos, Paul makes money from sponsored social media posts and merchandise - and it's worth noting that his apology video has racked up almost 40 million views. It's even more disturbing that young adults look up to Paul and watch his videos regularly (he has over 15 million subscribers). "You deserve to know what's going on", the video-sharing site said.
To brush up, YouTube's guidelines specifically states that "it's not okay to post violent or gory content that's primarily meant to be shocking, sensational, or disrespectful".