The original ad aired during the 1992 Super Bowl, and featured Crawford in a tank top and jeans shorts while driving a Lamborghini, in which she stops at a dusty roadside gas station to buy a can of Pepsi. Now the brand is bringing back the supermodel to re-envision its famous campaign. "Her 18-year-old son, Presley Gerber, will be also make an appearance, as the ad is part of the soft drink's new "Pepsi Generations" campaign", according to The Hollywood Reporter.
"This time of year it always gets featured in the roundups of the Best Super Bowl Commercials ever, and every January I revisit my original Pepsi spot that I just love because the music was flawless and the little boys were ideal and it was just one of those commercials that everyone loved and it made people happy", Crawford told People. She continued, "The commercial was a big moment for me and has spanned generations". "I am proud to play a role in this iconic pop-culture phenom and excited for fans to see our new take".
Crawford, for her part, is happy to rejoin the Pepsi family, and to include her son.
This photo released by Pepsi shows actress-model Cindy Crawford in a scene from her 2018 Pepsi commercial which will premiere during Super Bowl LII on February 4. It's all about nostalgia for Pepsi this year.
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The campaign, which will also feature other celebrities that have been part of Pepsi's marketing in the past, rolls in 55 markets across the globe and will include live pop-ups at various events across the US beginning with the Super Bowl in Minneapolis. Meanwhile, the company will roll out retro Pepsi packaging and bring back a loyalty programme, Pepsi Stuff, that was first launched in 1996. Justin Timberlake headlines the halftime show.
Pepsi will present a series of pop-up exhibits in the US throughout the year featuring pop-culture milestones in Pepsi history. Other nods to happier times in the Pepsi universe include limited-edition retro packaging, which will feature the brand's vintage logo on regular Pepsi products beginning January 29. Pepsi Generations Live pop-up exhibits will guide fans through the evolution of how Pepsi's history has connected with people over generations.
PepsiCo (NASDAQ: PEP) products are enjoyed by consumers one billion times a day in more than 200 countries and territories around the world.