Diet Coke Gets Brand Makeover In Bid To Attract Millenials

The revamped can and additional flavors - ginger lime, feisty cherry, twisted mango and zesty blood orange - will hit store shelves in mid-January. No matter what level of Diet Coke fan you are, you're sure to have a lot of opinions about the drink's dramatic new look and range of flavors.

Diet Coke has been available in its present form since 1982, so it was long overdue for some new flavours and packaging.

Rafael Acevedo, Coca-Cola North America's group director for Diet Coke, told BuzzFeed: "We love the essence of Diet Coke and we don't want to throw it away - just modernise it so we can re-express it for a new generation of fans".

Diet Coke is getting a makeover to try and reverse slumping sales for the sugar-free soda.

Diet Coke has not yet responded on Twitter, so we suspect that this war will fizzle out soon.

"Because every good icon knows that evolution is everything", Diet Coke said in a statement.

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The Atlanta-based company says the taste of the original Diet Coke - which has been repackaged in the new cans - will stay the same.

In spite of these new changes, Coca-Cola says that the recipe for its classic Diet Coke has not been reformulated.

The company has unveiled a new design for the low-sugar drinks brand in the USA market, and introduced four new flavours. He's known to drink 12 Diet Cokes a day.

Coca-Cola said the new slim 12-ounce cans are the same ones used for its Dasani sparkling water.

The new look also features a dynamic asset Sommerville and his team named the "High Line": a vertical red band that flows through Diet Coke packaging and into all communications, from outdoor advertising to social media. "Following the double-digit growth we've seen from Coke Zero Sugar since its introduction last fall and with this full Diet Coke brand relaunch, we believe we can continue to re-energize and strengthen our no-calorie business". The brand's new design and flavors will be available first in the United States, followed by Canada in February.

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