Amazon's personal digital assistant will be part of the auto features for new vehicles that Toyota will introduce this year, as announced at the CES 2018. Lenovo's Smart Display, for instance - our Best IoT/Smart Home award victor this year - pairs the AI technology with two different sizes of touchscreen, aiming to conquer a place on the kitchen counter that until now might have been home to an Amazon Echo Show.
With Amazon dominating CES past year with Alexa, it seems that Google can no longer ignore Alexa's growing influence even though Google Assistant is available on phones and tablets. "[The firm] has proven that there is a logical use case for a hands-free assistant in the smart home". New players are still entering the marketing, and it's hard to say which system will be the most useful. And it's understandable, Google it's the most known company in the whole world.
In addition, there have been a number of new start-up smart home automation companies embracing Google Assistant or Apple's HomeKit. For the first time in several years, Google has planted the flag at CES with a large booth of its own, which GBH Insights research chief Daniel Ives attributes to the growing importance of software that can be used to manage other internet-connected devices.
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"Hey, Google. What's the weather in China next week?" a senior official at LG Electronics asked the company's flat-screen television equipped with Google Assistant.
"We'll have to see how that works out", Google's Scott Huffman, a Google VP, said.
But, oddly enough, we may not even have to make a choice between assistants. If last year's CES was the year of Alexa, Google Assistant is dominating the conversation in 2018.