PM's touching tribute to teen who took her own life after bullying

Amy Jayne Everett killed herself last week after being cyberbullied her parents say

Akubra Amy Jayne Everett killed herself last week after being cyberbullied her parents say

Amy Jayne Everett has become the face of an anti-bullying campaign started by her heartbroken family after she took her own life.

Amy "Dolly" Everett's father took to Facebook to lay down a challenge to the people who he says cyber bullied his daughter to death.

Dad Tick is now hoping to raise awareness of online bullying, saying he hopes Dolly's death last week might "help other precious lives from being lost".

'However unfortunately Dolly will never know the great pain and emptiness left behind.

Dolly has been remembered by millions as the face of Akubra hats when she was a child.

The parents of Amy "Dolly" Everett, who appeared in a popular advertising campaign for Akubra when she was 8, said she was a "caring, handsome soul" and expressed hope that her death would raise awareness about bullying and harassment.

Dolly' Everett's family are now launching a trust named Dolly's Dream, aimed at raising awareness about the real-life consequences of online harassment.

"This is a global fight and we need to figure out the best strategies to call out abuse and disrespect when we see it and encourage young people to report and seek help", she said on Twitter.

Mr Everett also condemned those who bulled his daughter, telling them to come to her memorial to "witness the complete devastation you have created". "You will never know what have until it's gone".

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"Dolly will be truly missed and our thoughts and support remain with her family and friends", Mr Thompson said.

"Before Dolly died, she completed a drawing and wrote the words, "stand up, speak even if your voice shakes"". People are being asked to wear blue, Dolly's favourite colour.

"Lucy and my thoughts are with Dolly's parents, Kate and Tick, family and friends at this very sad time", the Prime Minister's statement concludes.

In a statement to Daily Mail Australia, Tick, mother Kate and older sister Meg described her as the "kindest, caring, lovely soul".

"It rips your guts out when you get this sort of news, that this bullying is that out of control now with this social media and those bloody phones", he said.

Akubra Hats released a statement on Facebook on Tuesday: "To think that anyone could feel so overwhelmed and that this was their only option is unfathomable".

Adding, 'It is up to us to stand up when we see any kind of bullying behavior'. It urged readers: "Be a friend, check up on your mates".

The company shared a post on its Facebook page expressing their shock at the loss of Dolly and updated its profile picture to one of Dolly with the campaign hashtag #doitfordolly.

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