Twitch inks deal to broadcast exclusive content from top Disney YouTubers


Jacksepticeye Twitch

While DND's creators together boast tens of millions of subscribers on the site, their appeal will reduce time on YouTube in each respective fandom.

Twitch is partnering with Disney to lock down exclusive content from some of YouTube's top gaming content creators.

The same can be said for Twitch's deal with Disney Digital Network, in which Disney-managed creators Jacksepticeye, Markiplier, LuzuGames and Strawburry17 have been roped into a multi-year contract to produce content exclusively for Twitch.

"The growth of Twitch is based on listening to our content creators and building the features they need to be successful, including our robust approach to monetization, moderation, and interactive technology", said Michael Aragon, SVP of Content, Twitch.

Andrew Sugerman, executive vice president of publishing and digital media at Disney, added: "We're always looking to create opportunities for our Disney Digital Network digital talent to bring their stories and content to more fans in new ways".

"Video Producer is a set of tools that enables creators to bring the exciting community experiences Twitch is known for to produced videos".

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Among the controversy surround YouTube's newest Partnering policy, Twitch has taken the time to unveil its new Video Producer suite alongside an exclusive deal with Disney.

According to Twitch, "Today we're giving creators like these more options, more control, and more opportunities to find viewers, grow an audience, and make a living doing what they love, and we're doing it with Video Producer".

Thus, one key point here is that it could significantly increase the earning potential for Twitch influencers: nobody can live-stream around the clock, but they could cue up reruns and premieres to up their broadcasting hours - and their revenue.

According to Twitch, all newly uploaded and scheduled videos will be automatically classified as a Premiere the first time they go live, and streamers can not interrupt the video once it starts airing.

New content on Twitch from the four creators will debut on Thursday. How about the new tools imbedded in Twitch for on-demand content?

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