Apple Buys Texture Digital Magazine Service in Subscription Push

Apple didn't say how much it would pay for Texture which includes gives users access to 200 magazines for one monthly

Apple didn't say how much it would pay for Texture which includes gives users access to 200 magazines for one monthly

Apple's Eddy Cue confirms the buy in a statement (via TechCrunch): "We're excited Texture will join Apple, along with an impressive catalog of magazines from numerous world's leading publishers".

Today, Apple has announced that it is signing an agreement in an attempt to acquire the digital magazine subscription service Texture by Next Issue Media LLC.

Texture's magazine catalog includes Entertainment Weekly, Billboard, Vanity Fair, Vogue, and Bloomberg Businessweek. All your favorite magazines and articles in one convenient place.

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Apple has a lot of content coming down the pipeline, but it doesn't sound like the company is interested in a spray-and-pray approach, which seems to be where Netflix's original programming is heading lately. Access great stories, classic recipes, and more from years past. John Loughlin, CEO of Texture and Next Issue Media (the Condé Nast-owned company behind the service), voiced his delight at the acquisition: "I'm thrilled that Next Issue Media, and its award-winning Texture app, are being acquired by Apple".

The company was later rebranded as Texture and it now boasts of more than 200 titles from publishers Condé Nast, Hearst, Meredith and Rogers Media, who are all among the owners. When asked about Apple's plans for AR beyond the iPhone, Cue suggested hat his job security depended on not talking about future products - apparently the video service doesn't count - so he wouldn't answer questions about them. For now, Texture will continue to operate as is.

It's unclear how Apple will integrate the service or what it means for Apple News. The service has apps for iOS, Android, Amazon Kindle Fire and Windows 8 and 10.

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