Craig Mack, Flava In Your Ear rapper, dies age 43

Craig Mack
Johnny Nunez  WireImage

Craig Mack Johnny Nunez WireImage

In 1994, Craig Mack followed up his newfound fame with his first album, "Project: Funk da World". God bless my friend. He was a good friend of mine.

'Nobody got to understand his story, ' said Toney, who was also working with Mack and DJ Scratch on the documentary.

Alvin confirmed to the Daily News that Craig had been sick for quite a bit of time before he sadly died. He was prepared to do that. "He wasn't scared. He was ready". He returned to music a year ago, releasing the 18-track Mack World Sessions album.

"He was ready." Craig leaves behind a wife and two adult children, according to the producer.

Mack was one of the pioneer artists signed to the defunct Bad Boy Records by Puff Daddy in the early '90s and gave the label its first successful rap single with 'Flava In Ya Ear'.

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Mack's 1994 hit single "Flava In Ya Ear" has come to be considered a hip-hop classic, and it also appeared in a recent vehicle commercial as motivational music. While the album was a critical and financial success, it remained overshadowed by the debut album of Mack's "Bad Boy" cohort; Notorious B.I.G.

His track "Flava In Ya Ear" was released in 1994 and reached number 9 on the Billboard Hot 100 chart, ultimately being certified platinum for selling over a million copies.

Released nearly 25 years ago in 1994, "Flava In Ya Ear" tore the roof off of Hip Hop thanks to its all-star remix that featured LL Cool J, Busta Rhymes, The Notorious B.I.G. and Rampage.

With the spotlight shifting to Biggie, Mack departed Bad Boy.

After a sophomore album in 1997 generated little publicity, Mack faded from the music scene and ultimately retired from rapping.

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