Google painted a bleak picture of cybersecurity trends March 20, 2017, saying the number of websites hacked rose 32 percent past year, with little relief in sight."We don't expect this trend to slow down".
"Bad ads" consist of any advertising that violate Google's advertising policies, including ad fraud, phishing scams, and malware. Google is also banning adverts for binary options, the most controversial and high-risk product in this corner of the market.
For example with page-level enforcement - Page level enforcement allows them to take action on even more violations at the source of the violation and minimise the revenue impact on legitimate publishers - as they take action on the page as opposed to the whole site.
Along with its accelerated push against misleading content, Google pulled 79 million advertisements past year that lured clickers to websites with malware.
"Improving the ads experience across the web, whether that's removing harmful ads or intrusive ads, will continue to be a top priority for us", said Spencer.
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Removed 48 million ads trying to get us to install software we don't want. In order for this ads-supported, free web to work for everyone, it needs to be a safe and effective place to learn, create and advertise.
In 2017 Google took down more than 3.2 billion ads, removed 320,000 supposedly bad publishers from its ad network and blocked almost 90,000 websites and 700,000 mobile apps for policy violations. According to the policy, it will block all the advertisements related to "cryptocurrencies and related content".
The restriction will apply to Google's search platform, YouTube and third-party websites where Google sells advertising space through AdSense. Throughout all of 2017, they reviewed over 11,000 websites for potentially containing misrepresentative or misleading content and suspended more than 650 websites and terminated 90 publishers from our ad network.
Folllowing Facebook in the banning of all ads promoting financial products and services tied to cryptocurrencies and initial coin offerings, Google has said that it will ban ads for unregulated or speculative financial products like binary options, cryptocurrency and financial spread betting among others.
Which means a whole new raft of Google regulation/internal regulators.