IPhone X expensive? 2018's iPhone could cost you even more

Apple ios 11

IPhone X expensive? 2018's iPhone could cost you even more

As we'd expect, the memo was promptly leaked to Bloomberg. RBC Capital Markets analyst Amid Daryanani shared the latest examination of Apple's iPhone portfolio.

Apple's memo, posted to an internal blog, warns company employees about getting too cozy with journalists and bloggers.

The impact of a leak goes beyond the people who work on a particular project - it's felt throughout the company. Apple says leaked information can depress sales of existing product models, and give competitors more time to respond to features coming in future models.

At that meeting, software engineering chief Craig Federighi explained to his team that Apple would delay some upcoming iPhone features. If anything, demand for Apple's next-gen device appears to be strong, with Tim Cook noting during Apple's recent earnings conference call that the device has been the best-selling iPhone model since its release this past November.

The good news for those who think iPhone prices are out of control is that UBS also predicts that Apple will ensure a constant influx of new customers by further reducing prices at the bottom of the range. Global Security has worked hand-in-hand with suppliers to prevent theft of Apple's intellectual property as well as to identify individuals who try to exceed their access. These programs have almost eliminated the theft of prototypes and products from factories, caught leakers and prevented many others from leaking in the first place.

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This continuation of 2017 portfolio strategy also means that Apple is trying to maximize its revenue while reducing the option to increase the volume of sales. Sources from multiple Apple Stores have tipped off 9to5Mac with word that in addition to AppleCare employees, external skilled labor has been brought on to cope with incoming jobs.

Apple has a workforce of 135,000, and one of the biggest and most convoluted supply chains in the business, so clamping down on leaks is going to be hard.

While they carry serious consequences, leaks are completely avoidable.

The Wall Street is abuzz with rumours of Apple Inc.

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