The bottom line on Facebook: User beware

The bottom line on Facebook: User beware

The bottom line on Facebook: User beware

"I think there is some cause for concern but rest assured that the United States will not allow Facebook to fail for the simple reason that Facebook is one of their success stories". Brands can upload their customer lists into a tool called Custom Audiences, which helps them find those same people's Facebook profiles to serve them ads. "The profits are all based on the user's info, but the users get none of the profits back".

De-link third party apps from your Facebook page: Scroll to the bottom of your FB page to the "Apps, Websites and Plugins" square, click on edit and turn off all third-party Application Programming Interface (API) access.

Kim Cruz Flynn, on The Sun Chronicle's Facebook page, downplayed concerns saying people know what they are getting into when they go on the internet.

The social network has been criticised for.

Also on Monday, a bipartisan group of attorneys-general representing 37 USA states wrote a joint letter to Facebook demanding answers to what led to the breach and how the company allowed it to happen.

That's because the core function of Facebook - connecting people - is something that can be done elsewhere without having to pay. They came out for round two like neophyte pugilists, wild and below-the-belt punches flying around, forcing the champion to duck and dive because as long as he stayed on his feet he stood a chance of knocking them out with a simple left hook, which he really did not want to deliver because it was a David and Goliath struggle.

Simply put, the majority of social media users either don't really understand - or don't care - how their information is collected and used, said Ryan Detert, chief executive of Influential, a Los Angeles start-up that uses artificial intelligence to match advertisers with social media influencers. "It was my mistake, and I'm sorry", he said of the alleged sharing of the personal data of 87 million users with the English firm Cambridge Analytica, which was working on behalf of President Donald Trump's 2016 campaign.

"I've been covering consumer attitudes and behaviours for a long time, and I don't see consumers changing their behaviour very often", said Fatemeh Khatibloo, an analyst at Forrester Research. But it basically serves the same function, he said, adding he had just done this in recent weeks for a client.

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"It was basically like, 'we're going to crush you, '" Snap CEO Evan Spiegel told Forbes about the confrontational meeting.

By now Facebook, users seem to finally get that they might not get charged anything for using the social networking service, but it sure isn't free, not after being subjected to ad after tailored ad. One economist estimates the value could be as much as $1,000 a year for the average social media user.

Then there are the technical challenges. It is created to give users more control, including the option to choose who has access to their data. "This would apply to other services beyond Facebook because, as mentioned, it is standard to how the internet works".

"Most business owners I talk to are focused on anything other than their data security", said Mr Correia. "It is about national pride as well", he said.

If people don't even want to think about their privacy settings, one thing for Facebook to do, Clinton suggested in our conversation, is to make more of the default privacy choices "closed" rather than open. "And generally this idea of tracking everyone around the Internet is actually, unfortunately, a pretty well established practice that Facebook is one of many companies doing".

That means any movement away from a data-driven business could undermine its success.

"If we confirm data abuse, we will shut down the offending app and take legal action against the company selling or buying the data, if necessary". "They're not going to give that up easily".

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