Zuckerberg wins Facebook hearings, a loss for all, says Shira Ovide

Lorie Shaull

Lorie Shaull

Mr Grassley's panel is the third U.S. congressional committee to seek out Mr Zuckerberg's testimony in the wake of the Cambridge Analytica scandal, the Associated Press reports. He was confident. He capably tackled numerous queries proposed last week by Bloomberg columnists. But in recent years, successful online companies that built their empires on free content supported by advertising have also been exploring pay models. Stringer has called on the Silicon Valley company to name an independent chairman and three new independent directors with "specific expertise in data and ethics". But it's a loss for the rest of us.

In a series of interviews, Sandberg took responsibility for failing to ensure that Facebook operations had enough staff to protect users' privacy.

During the hearing, Congress showed that it is not equipped to decide Facebook's user policy. The first was with Sen.

Facebook said it has changed its rules on user consent to stop other third parties harvesting data in the same way.

As I understand it, it's a tactic called "pervasive ad targeting", wherein if you happen to check out the price of a desk or a gallon of milk, the internet registers your interest and gloms onto you like a death-eater.

Do see where I'm going with this?

Facebook allows only children above 13 to have an account, but the new app allows those in the 6-12 age group to send videos and text messages, through an extension of their parent's account.

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Facebook will now offer financial rewards to people who report bugs and leaks in the platform, said Collin Greene, the company's head of Product Security, in an official blog post.

And Facebook seems to have finally admitted it. USA lawmakers are drawing up legislation that could restrict what the company does with data, and stricter privacy laws go into effect next month in Europe. The company in 2017 raised privacy worries when it said it would begin measuring the real-world performance of its online adverts by working with undisclosed companies that had access to 70% of the credit-card and debit-card transactions in the US. As was seeing co-workers deep-dive to discover whether their Facebook lives have been shared with Cambridge Analytica or other dementors buried within the recesses of the internet - in yet another reminder of how it's always the hidden dangers that feed on our pursuit of happiness.

Mark Zuckerberg's second-in-command runs Facebook's operations and oversees its advertising business, placing her in a almost unrivaled role of responsibility when as many as 87 million Facebook users had their data siphoned by Cambridge Analytica, a British firm with ties to Donald Trump's 2016 presidential campaign.

Technically, Facebook's users can turn off targeted advertisements or disable sensitive features such as image recognition in photos. And that means the consent of Facebook users is not informed.

And some contend getting off Facebook will not solve the problem. The company's founder has stated to media that it can not promise "GDPR-style privacy protection" for United States users. If the user decides to protect that information, it is more of a case-by-case process.

Maybe people would find this system too cumbersome to be practical. "They might take a few steps here and there, they might go through and change some permission, but we're talking about 2 billion users".

Facebook isn't the only company that uses data in "creative" ways but what this last month or so highlights is that consent is a major issue.

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