British pubs group JD Wetherspoon JDW.L closed all its social media accounts on Monday, saying it was taking a stand against an industry accused of mis-using personal data and allowing bullying to run rife.
"I don't believe that closing these accounts will affect our business whatsoever, and this is the overwhelming view of our pub managers", he added.
In 2018, it is unusual to find a business without a social media presence, and.
The social media blackout will affect the company's head office as well as the more than 900 Wetherspoons pubs in the United Kingdom and Ireland.
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"In a world of social media, J D Wetherspoon has made a decision to close down all Facebook, Twitter, Instagram and other social media accounts for individual pubs and head office", the JD Wetherspoon Twitter account posted before it was shut down; the irony seemingly lost on the pub brand.
There is an entire Twitter account dedicated to the colourful carpets of Wetherspoons across the country.
"It's becoming increasingly obvious that people spend too much time on Twitter, Instagram and Facebook, and struggle to control the compulsion", Martin said in a statement.
For your fix of Spoons-related news, you can subscribe to its magazine... or download the Wetherspoon app, which will still keep you glued to your phone, just not Facebook.
At the time of ditching its social media accounts, the pub chain had more than 100,000 Facebook followers and 6,000 on Instagram.