FDA Cracks Down On Juul E-Cigarettes Popular In Schools

The FDA is cracking down on the discrete Juul e-cigs favored by teenagers to vape in class

The FDA is cracking down on the discrete Juul e-cigs favored by teenagers to vape in class

An undercover crackdown on the sale of a popular brand of e-cigarettes to minors revealed numerous violations, the Food and Drug Administration said Tuesday.

Make no mistake. We see the possibility for ENDS products like e-cigarettes and other novel forms of nicotine-delivery to provide a potentially less harmful alternative for now addicted individual adult smokers who still want to get access to satisfying levels of nicotine without numerous harmful effects that come with the combustion of tobacco.

Gottlieb notes that part of the Youth Tobacco Prevention Plan has already been implemented, with undercover nationwide blitzes beginning on April 6.

Top Line Vapor, on 519 North Warwick Road in Somerdale, and Mode E Cigarettes on 408 East Church Street in Blackwood - were among the 40 retailers that received warning letters.

"Let me be clear to retailers". This blitz, according to Gottlieb, "should serve as notice that we will not tolerate the sale of any tobacco products to youth".

"The most unusual part of today's announcement is that the FDA has sent an official request for documents to San Francisco-based Juul Labs". The company produces an e-cigarette device that's about the size of a thumb drive.

"Juul and other e-cigarettes are battery-powered devices that turn nicotine-containing liquid into vapor that can be inhaled".

JUUL e-cigarettes have become particularly popular with teens around the country, with many drawn to the inconspicuous look and high nicotine content.

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Durbin also sent a letter to Kevin Burns, the chief executive officer of JUUL Labs, Inc., requesting that the company take steps to limit minors' use of the product.

FDA will also act upon companies that could possibly be campaigning or promoting the products in ways that are misleading to kids.

The company says it will invest $30 million over three years to fund independent research, youth and parent education and community endangerment efforts, according to CNBC.

"We are working with the FDA, lawmakers, parents and community leaders to combat underage use, and we will continue working with all interested parties to keep our product away from youth". Senate Democratic Whip Dick Durbin of IL and 10 of his Senate colleagues also sent letters to the FDA and JUUL about the products.

According to JUUL Labs, it will work with Iowa Attorney General Tom Miller, and a group of public officials and tobacco control individuals he will assemble to continue strengthening existing initiatives and new efforts. "If companies want to use flavors, they should be required to demonstrate to the FDA that use of flavors will benefit public health". (Then again, teenagers who vape might otherwise be smoking, which would expose them to much bigger hazards.) Juul likewise can fairly be charged with making sleek, convenient electronic gadgets that appeal to teenagers as well as adults. "Nicotine is a very addictive substance".

Last month, the FDA announced it was taking the first steps to limit fruit flavoring and menthol in tobacco products. However, he said he took action immediately to prevent any further underage sales. "We see the possibility for products like e-cigarettes and other novel forms of nicotine-delivery to provide a potentially less harmful alternative for now addicted individual adult smokers who still want to get access to satisfying levels of nicotine without numerous harmful effects that come with the combustion of tobacco".

"We have heard of them here at the high school", said Brandon Bitting, principal at Carroll High School. "We said to the FDA, 'Call them on it, ' and they finally did".

Myers' group contends that Juul and several other e-cigarette companies have recently launched new flavors and varieties without seeking FDA authorization. But the agency chose to delay regulations until 2022 as part of a plan to overhaul tobacco regulations. Yesterday the Food and Drug Administration, responding to anecdotal reports of students who juul during school, announced that it is investigating whether the company is marketing its products to minors.

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