Facebook to allow users to clear browsing history

Facebook chief Mark Zuckerberg announced the world's largest social network will soon include a new dating feature- while vowing to make privacy protection its top priority in the wake of the Cambridge Analytica scandal

Facebook to allow users to clear browsing history

During his opening keynote, Facebook CEO Mark Zuckerberg announced a new privacy tool named Clear History.

The dating app, Zuckerberg said, is meant to help bring people together in long-lasting relationships, not random hookups.

In a separate blog post on Tuesday, just as the conference was getting underway, Facebook's chief privacy officer, Erin Egan, said it would take months to build the Clear History feature. Failure to do so would result in Zuckerberg's detention in British territory the next time he visits it. "This is especially disappointing to the Committee considering that in his testimony to Congress Mark Zuckerberg also failed to give convincing answers to some questions".

Facebook founder Mark Zuckerberg is a wanted man in the United Kingdom and next time he enters the country he could be forced to appear before the country's parliament to answer questions about the Cambridge Analytica scandal, politicians have warned.

He was grilled about how Facebook protects users' data and other issues.

Here’s a preview of new dating service on Facebook
Here’s a preview of new dating service on Facebook

The service, now under development, is called Clear History, and it will allow Facebook users to see the websites and apps that use Facebook data gathering tech (e.g. the Like button) and to clear the analytics data they send back to the mothership.

The social network has faced questions on both sides of the Atlantic over how millions of users' details got into the hands of political consultancy Cambridge Analytica. The feature will be a part of the main app and users will be able to opt into it. Match, the owner of popular mobile dating app Tinder and OkCupid, calls itself the "global leader in dating" on its website.

Speaking in San Jose, California, at Facebook's f8 gathering of tech folks, startups and others, Zuckerberg said to cheers that the company is re-opening app reviews, the process that gets new and updated apps on its services.

A dating service could increase the time people spend on Facebook and be a "big problem" for competitors such as Match Group Inc, said James Cordwell, an analyst at Atlantic Equities. The CEO explained that the app was designed with privacy and safety in mind from the beginning.

Zuckerberg is also likely to talk up new stuff, including AR and virtual reality.

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