Cambridge Analytica came under fire for obtaining information from Facebook to build psychological profiles on a large portion of the USA electorate in the run-up to the 2016 presidential election. Cambridge Analytica, in a statement yesterday said, the siege of media coverage driven away virtually all its customers and suppliers. "As a result, it has been determined that it is no longer viable to continue operating the business".
Emerdata Limited, set up in August 2017, moved offices this February to the same Canary Wharf address as Cambridge Analytica's parent organisation SCL Elections.
Even without Cambridge Analytica or Emerdata, politicians now have the tools to target us each individually - based on data suggesting our race, religion, income, shopping habits, sexual orientation, medical concerns, personality traits, current location, past locations, pet preference or Zodiac sign if they'd like.
Cambridge has denied wrongdoing. Last week it said it was "no Bond villain" and had been vilified by inaccurate reporting, including footage of Nix boasting of the company's dirty tricks including honey traps and fake news to win elections. But the larger lesson of the scandal that brought down one of President Trump's campaign vendors is that politics and data are now inextricably linked - with or without Cambridge Analytica in the picture.
"I don't know whether the [U.K.] information commissioner has done that either", Damian Collins said.
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The company is just rebranding, according to tech news website Register.com, which said that the United Kingdom official registrar of businesses and organizations, Companies House, lists an active company called Emerdata Limited, which is headquartered at the same offices as SCL Elections, the political arm of the company, and is run by the same individuals.
According to Facebook, Kogan told them that the information gathered from the app would be used for academic purposes, but it was instead given to Cambridge Analytica - in violation of platform policy.
US-based social media giant Facebook has said that almost 5.62 lakh people in India were "potentially affected" by its global data breach invol-ving Cambridge Anal-ytica. Cambridge Analytica's main funder Rebekah Mercer sits on that company's board.
Twitter allows some companies, developers and users to access public data through its API, or software that requests and provides information. "Based on the recent reports, we conducted our own internal review and did not find any access to private data about people who use Twitter".
Considering the changing public perception of data privacy and the financial value their data has for firms like Facebook, a premium version may be something many more users would consider at this moment in time.